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AAPE by A Bathing Ape®
Photography & Motion
Developed the full content pipeline from concept through production for AAPE's UAE launch, including fashion film, motion assets, and photography. Balanced global brand identity with localized, Gen Z-aligned storytelling across Meta, TikTok, and Google.
Date
July 2025
This project showcases my creative work on the launch of AAPE by A Bathing Ape® in the UAE, a campaign designed to introduce the cult-favorite streetwear label to a new digital audience. I developed bold, Gen Z-aligned content spanning fashion film, motion assets, and photography that emphasized youth culture, individuality, and energy.
The campaign supported the UAE website launch with assets tailored for performance across Meta, TikTok, and Google.
