Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Emirates Skywards 2019
Art Direction & Campaign Design
Designed the key visual and campaign materials for Emirates Skywards 2019, translating a loyalty-programme mechanic into the "Shop. Earn. Fly." creative direction across EDMs, animated screens, and marketing collateral.
Date
2019
Location
Emaar — The Dubai Mall
Designed the key visual and campaign materials for the second year of The Dubai Mall's partnership with Emirates Skywards, building on the programme's successful 2018 debut with a more rewarding scheme and new giveaways that needed clear visual communication. Developed the "Shop. Earn. Fly." creative direction across EDMs, animated screens, social content, website materials, and marketing collateral, translating a loyalty-programme mechanic into an aspirational, lifestyle-driven campaign.
