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Maje
Content Direction & Video Editing
Directed and edited a set of short-form videos for Maje 24, focusing on elevated style, clean transitions, and retail storytelling. Content was tailored for digital and in-store channels across the GCC.
Date
August 2024
This campaign highlights my creative direction for Maje’s 2024 collection, with a strong focus on video storytelling and modern elegance. I led the content development and editing across a series of short-form videos crafted for social and in-store use. The visuals were built around texture, silhouette, and movement, with each piece designed to capture the refined femininity of the Maje brand while aligning with regional content strategy in the GCC. I managed the post-production flow, including pacing, grading, and brand overlay treatments.
