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Sandro
Creative & Visual Direction
Led creative concept development, visual direction, and content rollout for launch and amplification. Integrated local production aesthetics with global brand storytelling to drive strong campaign visibility and resonance across digital channels.
Date
May 2024
This project highlights my creative leadership for the Sandro x Louis Barthélemy capsule campaign, a visually rich celebration of North African landscapes and artisanal design. I shaped the storytelling through an editorial blend of stills and motion that honored both the artistic collaboration and the tactile beauty of the collection. Content production was optimized for social and e-commerce platforms, drawing on natural light, earthy palettes, and expressive styling to elevate the brand’s luxury narrative while staying rooted in authenticity.
