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Ted Baker
Campaign Direction & Video Editing
Led creative rollout for Ted Baker’s AW24 “The Leaf” campaign. Edited short-form video content for menswear and womenswear, aligning the brand’s global visuals with regional storytelling. Focused on premium styling, strong pacing, and digital channel optimization.
Date
July - August 2024
This campaign captures my content leadership for Ted Baker’s Autumn Winter 2024 drop, titled “The Leaf.” I led creative development across motion edits and visual storytelling for menswear and womenswear categories. From lookbook video editing to street-style-inspired visual rollouts, the work was crafted to elevate the brand’s tone while localizing for platform relevance across the GCC. I contributed to art direction and led the editing of short-form video content built for Instagram, Meta, and in-store screens.
