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AAPE by A Bathing Ape®
Photography & Motion
Oversaw the full content pipeline from concept through production and delivery, including reels, story assets, and static visuals. Balanced global brand identity with localized storytelling to launch the brand effectively in a new market.
Date
July 2025
This project showcases my creative direction for the launch of AAPE by A Bathing Ape® in the UAE—a campaign designed to introduce the cult-favorite streetwear label to a new digital audience. I developed bold, Gen Z-aligned content spanning fashion film, motion assets, and photography that emphasized youth culture, individuality, and energy.
The campaign supported the UAE website launch with assets tailored for performance across Meta, TikTok, and Google, leveraging short-form formats, local references, and trend-conscious visuals to build awareness and drive conversion.
