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Marks & Spencer
Creative & Video Editing
Led creative and video execution for seasonal campaigns across fashion and food. Focused on app-first content strategy and short-form storytelling for digital performance.
Date
June 2025
This project showcases my creative direction and content leadership across seasonal campaigns for Marks & Spencer in the GCC and Singapore markets. I oversaw visual development for both fashion and food, shaping the creative across men’s, women’s, kidswear, and grocery categories. My contributions included campaign narrative, image retouching supervision, and full video editing tailored for short-form performance. The goal was to drive app engagement and online shopping through content designed for high visual impact and strong platform relevance.
