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Summer Surprises
Art Direction & Campaign Identity
Designed the key visual and campaign identity for Summer Surprises, unifying a multi-activation campaign across EDMs, social, OOH, and animated screens under one illustrative visual system.
Date
June – August 2019
Location
Emaar — The Dubai Mall
Designed the key visual and campaign identity for The Dubai Mall's Summer Surprises, a multi-activation campaign spanning the full summer season. Rather than default to the previous year's direction, I developed a fresh illustrative visual language to represent the summer mood and align with current design trends. The identity rolled out across EDMs, social content, website banners, OOH, and animated screens, unifying a campaign with several simultaneous activations under one distinct visual system.
